About Webbox
Webbox is one of the UK's leading pet food and treat brands, created by Pets Choice in 1988 from their headquarters in Blackburn, Lancashire. Named after Billy Webb whose family business EK Animal Feeds was acquired in 1992, Webbox has grown to become the UK's fastest-growing major pet brand (2021) and the second largest cat treat brand in the country. The parent company Pets Choice traces its roots back to 1881 as the Davies Dog Food Company, making it one of Britain's oldest pet food manufacturers. Today, Pets Choice operates two manufacturing sites and a 140,000-square-foot warehousing facility, with a portfolio including Webbox, Bob Martin, Felight, TastyBone, Vet's Kitchen, and Hownd. Webbox's signature product is Lick-e-Lix, a unique yoghurt-like cat treat loved by felines across the UK. Available in flavours including chicken, beef, salmon, and liver, these smooth treats can be fed directly, used as food toppers, or to disguise medication. They contain no artificial colours or preservatives with a wheat and grain-free recipe. The broader Webbox range covers dogs and cats comprehensively: Tasty Sticks (winner of 'Best Treat' at Your Cat Magazine awards), natural cat food, grain-free options, wet and dry food for dogs of all sizes, low-calorie treats, senior pet food, and puppy and kitten ranges. Compare Webbox prices across UK supermarkets including Tesco, Morrisons, Asda, and pet retailers with Grocefully to find the best value on Lick-e-Lix, tasty sticks, and complete pet food.



















