About Werthers Original
Werther's Original is the number one traditional sugar confectionery brand in the UK, with the highest brand recognition among sugar confectionery brands. The iconic golden caramel sweets are made by German company August Storck, with the brand named after the town of Werther in Westphalia where the company was founded in 1903. The original caramel recipe has been delighting consumers across generations with its distinctive buttery, creamy taste. In 2025, Werther's Original unveiled a bold new look with refreshed packaging designed to boost shelf standout and simplify range navigation. Managing Director Andy Mutton confirmed that while the look is new, the dedication to quality and the original comforting recipe remains unchanged. The new contemporary design makes it easier to find favourite flavours and textures while maintaining the brand's traditional heritage appeal. The Werther's Original range includes classic cream candies, soft caramels, butter candies, toffees, and sugar-free options for those watching their sugar intake. Products are gluten-free and vegetarian-friendly. Storck UK operates from Basingstoke, Hampshire, distributing across grocery, impulse, and wholesale channels. Available at Tesco, Morrisons, and all major UK retailers, Werther's Original continues to be a beloved British confectionery staple.













