About White Rabbit Pizza Co
White Rabbit Pizza Co is a pioneering UK brand specialising in premium gluten-free frozen pizzas that don't compromise on taste or quality. Founded with a mission to prove that free-from food can be delicious, White Rabbit has become one of the most celebrated brands in the gluten-free frozen pizza category. Their pizzas feature distinctive sourdough bases made without gluten, delivering the crispy yet chewy texture that pizza lovers crave. This authentic sourdough approach sets White Rabbit apart from other gluten-free options, which often use dense or cracker-like bases that fail to satisfy. The White Rabbit range covers classic favourites including Margherita, Pepperoni, and creative speciality toppings, all crafted with quality ingredients and attention to detail that rivals traditional pizzeria offerings. Each pizza is designed to be cooked directly from frozen, providing convenient meal solutions without sacrificing the artisan quality. White Rabbit Pizza Co has earned recognition through numerous awards and positive reviews, validating their approach to gluten-free pizza making. The brand has successfully bridged the gap between free-from dietary requirements and genuine culinary enjoyment, proving that coeliac-safe pizza can be a genuine treat rather than a compromise. White Rabbit pizzas are available at UK supermarkets including major chains. Use Grocefully to compare prices and find the best deals on award-winning gluten-free frozen pizza.














