About Wisdom
Wisdom Toothbrushes is a British oral care brand with an unmatched 240+ year history, globally recognised as the company that invented the modern-day toothbrush. Founded by William Addis in London, who created the first toothbrush from bone and horsehair, the Wisdom brand itself was launched in June 1940 using innovative nylon filaments. From their manufacturing base in Haverhill, Suffolk (established 1945), Wisdom has grown to become the UK's #1 brand in toothbrushing within independent pharmacy. Now owned by Jordan, one of the world's leading oral care companies, Wisdom continues to deliver expertly designed dental products helping families achieve healthy teeth for life. The Wisdom range includes a comprehensive selection of toothbrushes, interdental brushes in various sizes including extra-flexible options, toothpaste, mouthwash, dental floss, fresh breath spray, specialist smokers' toothbrushes, and tongue cleaners. In 2020, Wisdom launched the Renew range featuring toothbrushes and interdentals made from recycled and sustainable materials. Grocefully helps UK shoppers compare Wisdom prices across major supermarkets including Tesco, Sainsbury's, Asda, Morrisons and Ocado. Our smart comparison tools ensure you find the best value on Britain's original toothbrush brand.










