About WKD
WKD (pronounced "Wicked") is one of Britain most recognisable ready-to-drink (RTD) alcoholic beverage brands, famous for its distinctive coloured bottles and sweet, fruity flavours. Launched in 1996, WKD has become a staple of British nightlife and home entertaining, particularly popular among younger adult drinkers. WKD Blue is the iconic original flavour that established the brand, with its unmistakable bright blue colour and tropical taste. WKD Purple offers grape flavouring for those preferring berry-style sweetness, while Cherry Ice delivers a red fruit flavour with cooling notes. Typically at 4% ABV, WKD occupies the sweet spot between soft drinks and stronger alcoholic beverages, offering a sessionable option for social drinking. The vodka-based formulation provides a clean alcohol base that lets the fruit flavours shine. WKD is available in multiple formats including single bottles for immediate consumption, multipacks for home entertaining, and larger 700ml bottles for mixing or sharing. The Mixed multipack allows variety seekers to enjoy multiple flavours in one purchase. The brand colourful branding and approachable taste profile have made it a fixture in pubs, clubs, and off-licences across the UK for over 25 years. At Grocefully, we help you compare WKD prices across UK supermarkets, helping you find the best deals for parties and home entertainment.


