About Wow Hydrate
Wow Hydrate is a UK-based functional water brand combining hydration with protein and vitamins for fitness-focused consumers. The brand has carved a distinctive position in the sports drink market by offering healthier alternatives to traditional sugary energy drinks. The innovative push cap technology sets Wow Hydrate apart. Vitamins are stored separately in the cap until the consumer pushes it to release them into the water, ensuring maximum freshness and potency when consumed. This design addresses the issue of vitamins degrading over time when pre-mixed in liquid, delivering a fresher product than conventional vitamin waters. The product range includes Protein & Vitamin Water in flavours like Summer Fruits and Tropical, providing convenient post-workout protein in a refreshing drink format. For those watching sugar intake, the Sugar Free Tropical variant delivers the same protein and vitamin benefits without added sugars. The 500ml bottles work perfectly for gym bags, while 4x500ml multipacks offer value for regular users. Available at UK supermarkets including Morrisons and Iceland, Wow Hydrate has built brand recognition through partnerships with athletes and celebrities. The brand appeals to gym-goers seeking convenient protein intake, health-conscious consumers wanting functional beverages, and anyone looking for hydration with added benefits beyond plain water. The combination of hydration, protein, and vitamins in one bottle simplifies post-workout nutrition.



