About Wrights
Wrights Traditional Soap is a heritage British brand famous for its coal tar cleansing soap bar, trusted by generations for its deep-cleansing and skin-soothing properties. The distinctive amber-coloured soap has been a bathroom staple in British households for over a century. The traditional coal tar soap formulation has been prized for its antibacterial and antiseptic properties. Coal tar has long been used in dermatology for conditions like psoriasis, eczema, and dandruff, though Wrights soap is positioned as a general cleansing product rather than a medicated treatment. The deep-cleansing nature of Wrights Traditional Soap makes it popular for everyday hygiene, particularly among those who appreciate old-fashioned soap values of thorough cleaning without excessive moisturisers or fragrances. The bar soap format is also favoured by environmentally-conscious consumers avoiding plastic packaging. Wrights soap has a nostalgic appeal, with many users remembering it from their grandparents bathrooms. This heritage has helped the brand maintain loyalty across generations despite the dominance of liquid soaps and shower gels in modern bathrooms. At Grocefully, we help you compare Wrights Traditional Soap prices across UK supermarkets, making this classic British soap affordable for everyday use.
