About Zeus
Zeus is a dog products brand owned by the Rolf C. Hagen Group, the world's largest privately-owned multinational pet products manufacturer and distributor. Founded in 1955 by 22-year-old German immigrant Rolf C. Hagen in Montreal, Canada, the company has grown from a small importer to a global enterprise celebrating 70 years in 2025. Rolf C. Hagen was inducted into the American Pet Products Association Hall of Fame in 1999. The Zeus range includes the popular Better Bones line - rawhide-free dog chews made with real chicken and easily digestible ingredients. These treats are designed as a healthier alternative to traditional rawhide, providing safe chewing satisfaction while promoting good oral hygiene. Flavours include lamb & mint, duck & cranberry, and various chicken options in twists, sticks, and wrapped formats. Zeus also manufactures an extensive dog toy range including the K9 Fitness line (ball tugs, TPR balls, nylon bones), Duo Ball toys (with squeakers, LED lights, and glow-in-the-dark options), and Nosh chew bones. The products are designed for active chewers and various play styles, built tough to withstand enthusiastic dogs while keeping them entertained and engaged. British shoppers can find Zeus dog products at UK supermarkets including Ocado. The Hagen Group established its UK office in 1982 and now distributes its flagship brands in over 50 countries worldwide, making Zeus products readily accessible to dog owners seeking quality toys and healthy treat alternatives.






















