Iceland

Dutch Masters of Cake 4 Apple Rounds 200g
£0.06/100g

Mr Kipling Delicious Chocolate & Fudge Loaf Cake 220g
£0.13/100g

Bakersworth Panda Bars 5 Pack 140g
£0.14/100g

Mr Kipling 6 Bakewell Slices
£0.19/100g

Regal Bakery Puff Pastry Sweet Finger Biscuits 200g
£0.25/100g

Milka Choc Chip Cake 175g
£0.29/100g

Hoppers Farmhouse Bakeries 12 Iced Fairy Cakes
£0.36/100g

Iceland Strawberry Gateau 375g
£0.60/100g

Iceland Victoria Sponge 345g
£0.65/100g

Brompton House Deep Filled Apple Puffs 3 x 50g (150g)
£0.67/100g

Clara's Vanilla Wafer Rolls 300g
£0.67/100g

Greggs 8 Sausage Rolls 854g
£0.67/100g

Greggs 16 Mini Cheese & Onion Rolls 480g
£0.73/100g

Brompton House Coconut Macaroons 4 x 33.5g (134g)
£0.75/100g

Regal Bakery Baqar Khani Puff Pastry Hearts 350g
£0.79/100g

Gateaux Mini Rolls Original 6 x 37g (222g)
£0.79/100g

Gateaux Minirolls Chocolate Flavour 6 x 37g (222g)
£0.79/100g

Mr Kipling Moreish Sticky Toffee Loaf Cake 220g
£0.80/100g

Greggs 6 Milk Chocolate Cookies 420g
£0.83/100g

10 Patisserie Selection 800g
£0.84/100g

Bliss Salted Caramel Whip Bars 5 x 20g (100g)
£1.00/100g

Dunkin Cocoa Hazelnut 164g
£1.52/100g

Mr Kipling 6 Bramley Apple Pies
£1.53/100g

Mr Kipling 8 Angel Slices
£1.67/100g
About Iceland: Showing 24 products available across UK supermarkets. Prices are updated regularly to ensure accuracy. Cross-store products show the cheapest available price.
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FAQs
Our AI scans real-time prices from all supported supermarkets every time you shop. It finds exact matches or suitable alternatives for each item on your list, then automatically selects the cheapest option while considering delivery fees and minimum order requirements.
You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.
Grocefully shows you available delivery slots from each store and helps coordinate them. We optimize to get you the most convenient delivery times while maintaining the best prices.
Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.
We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.
Our users save an average of 25-30% per shop. Even after the 5% service fee, you're still saving 20-25% on average. For a £100 shop, you'd save £25-30 and pay £5 in fees, netting you £20-25 in savings!
The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.
Yes! Grocefully is completely free to download and use. You only pay the 5% service fee when you place an order. Browse, compare prices, and create shopping lists as much as you want without any charges.
No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.
If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.
Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.
If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.
Refunds are processed according to each supermarket's policy. If you're not satisfied with your savings, contact our support team - we offer a money-back guarantee on our service fee.
Our customer support team is here to help resolve any issues. We work directly with the supermarkets to ensure quick resolution of any problems.
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