Iceland

Old El Paso Large Super Soft Flour Tortillas Wraps 6 Pack 350G
£0.07/100g

Chiquito 8 Tortilla Wraps 320g
£0.08/100g

Ma Raeburn's Pancakes 600g
£0.10/100g

Brewtime Buddies Malted Milk Flavour Biscuits 250g
£0.13/100g

Warburtons 6 Pancakes
£0.14/100g

The Daily Bakery 4 Tiger Sub Rolls
£0.19/100g

The Daily Bakery 4 Ciabatta Rolls
£0.22/100g

Warburtons Half & Half 400g
£0.25/100g

Warburtons Medium Sliced Wholemeal 400g
£0.25/100g

Warburtons Medium Soft White 400g
£0.25/100g

Shire Short Crust Pastry Blocks 2 x 500g (1kg)
£0.26/100g

Warburtons Lightly Seeded 600g
£0.27/100g

Allinson's Scandalous Seeds Wholemeal Batch Bread 650g
£0.28/100g

Warburtons Thick Slice Soft Tiger Bloomer 600g
£0.28/100g

Warburtons Protein Power 12 Pulses, Seeds and Grains 700g
£0.29/100g

Iceland 6 White Part Baked Crusty Bread Rolls
£0.30/100g

Warburtons Original Seeded Batch 400g
£0.30/100g

Irwin's Better You Fresh Wholemeal Pan 600g
£0.33/100g

Neill's Sliced Wheaten Bread 400g
£0.34/100g

Warburtons Soft Round White Bread Milk Roll 400g
£0.35/100g

Irwin's Nutty Krust Sliced White Plain Bread 400g
£0.36/100g

Warburtons Danish Lighter White Bread 400g
£0.38/100g

TGI Fridays Chocolate & Caramel Doughnut Gateau 770g
£0.39/100g

La Boulangère Sliced Brioche 500g
£0.40/100g
About Iceland: Showing 24 products available across UK supermarkets. Prices are updated regularly to ensure accuracy. Cross-store products show the cheapest available price.
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FAQs
Our AI scans real-time prices from all supported supermarkets every time you shop. It finds exact matches or suitable alternatives for each item on your list, then automatically selects the cheapest option while considering delivery fees and minimum order requirements.
You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.
Grocefully shows you available delivery slots from each store and helps coordinate them. We optimize to get you the most convenient delivery times while maintaining the best prices.
Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.
We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.
Our users save an average of 25-30% per shop. Even after the 5% service fee, you're still saving 20-25% on average. For a £100 shop, you'd save £25-30 and pay £5 in fees, netting you £20-25 in savings!
The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.
Yes! Grocefully is completely free to download and use. You only pay the 5% service fee when you place an order. Browse, compare prices, and create shopping lists as much as you want without any charges.
No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.
If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.
Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.
If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.
Refunds are processed according to each supermarket's policy. If you're not satisfied with your savings, contact our support team - we offer a money-back guarantee on our service fee.
Our customer support team is here to help resolve any issues. We work directly with the supermarkets to ensure quick resolution of any problems.
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