Iceland

Compare prices across 5 UK supermarkets

Mornflake Raisin & Almond Granola Big Family Pack 1kg
Save £0.55

Mornflake Raisin & Almond Granola Big Family Pack 1kg

1kg6 Pack
£2.35

£0.04/100g

Iceland logo
£2.35
Ocado logo
£2.90
Start! Galaxy Stars 250g

Start! Galaxy Stars 250g

250g
£0.50

£0.20/100g

Iceland logo
£0.50
Start! Jolly Roger Instant Cereal Breakfast 250g

Start! Jolly Roger Instant Cereal Breakfast 250g

250g
£0.50

£0.20/100g

Iceland logo
£0.50
Start Natural Corn Flakes 375g

Start Natural Corn Flakes 375g

375g
£1.00

£0.27/100g

Iceland logo
£1.00
Start! Frosted Corn Flakes 280g

Start! Frosted Corn Flakes 280g

280g
£1.00

£0.36/100g

Iceland logo
£1.00
Start! Honey Corn Flakes 280g

Start! Honey Corn Flakes 280g

280g
£1.00

£0.36/100g

Iceland logo
£1.00
Kellogg's Corn Flakes Breakfast Cereal 1kg
Save £0.04

Kellogg's Corn Flakes Breakfast Cereal 1kg

1kg
£4.00

£0.40/100g

Iceland logo
£4.00
Start! Balls Duo 250g

Start! Balls Duo 250g

250g
£1.00

£0.40/100g

Iceland logo
£1.00
Start! Banana Strawberry Loops 250g

Start! Banana Strawberry Loops 250g

250g
£1.00

£0.40/100g

Iceland logo
£1.00
Start! Cocoa Balls 250g

Start! Cocoa Balls 250g

250g
£1.00

£0.40/100g

Iceland logo
£1.00
Start! Cocoa Pillows 250g

Start! Cocoa Pillows 250g

250g
£1.00

£0.40/100g

Iceland logo
£1.00
Start! Milk Pillows 250g

Start! Milk Pillows 250g

250g
£1.00

£0.40/100g

Iceland logo
£1.00
Axa Cherry, Bilberry & Blueberry Wholegrain Granola 270g

Axa Cherry, Bilberry & Blueberry Wholegrain Granola 270g

270g
£1.25

£0.46/100g

Iceland logo
£1.25
Axa Chocolate & Cherry Wholegrain Granola 270g

Axa Chocolate & Cherry Wholegrain Granola 270g

270g
£1.25

£0.46/100g

Iceland logo
£1.25
Axa Hazelnut, Almonds & Cashew Wholegrain Granola 270g

Axa Hazelnut, Almonds & Cashew Wholegrain Granola 270g

270g
£1.25

£0.46/100g

Iceland logo
£1.25
Kellogg's Bluey Breakfast Cereal 350g

Kellogg's Bluey Breakfast Cereal 350g

350g
£3.75

£1.07/100g

Iceland logo
£3.75
Oreo O's Cereal 350g

Oreo O's Cereal 350g

350g
£4.00

£1.14/100g

Iceland logo
£4.00
General Mills Reese's Puffs Cereal 326g

General Mills Reese's Puffs Cereal 326g

326g
£4.00

£1.23/100g

Iceland logo
£4.00
Weetabix Cereal
Save £1.52

Weetabix Cereal

72pk72 pack
£6.48

£0.09/unit

Asda logo
£6.48
Weetabix Chocolate Cereal
Save £0.21

Weetabix Chocolate Cereal

24pk24 pack
£3.74

£0.16/unit

Asda logo
£3.74
Weetabix Cereal 12 Pack
Save £0.01

Weetabix Cereal 12 Pack

12pk12 pack
£1.99

£0.17/unit

Asda logo
£1.99
Nestle Shreddies The Original Cereal
Save £0.80

Nestle Shreddies The Original Cereal

1100g
£3.70

£0.34/100g

Ocado logo
£3.70
Kellogg's Rice Krispies Multigrain Shapes 350g
Save £0.91

Kellogg's Rice Krispies Multigrain Shapes 350g

350g
£2.84

£0.81/100g

Asda logo
£2.84
Malt O Meal Marshmallow Mateys
Save £1.23

Malt O Meal Marshmallow Mateys

320g
£2.82

£0.88/100g

Asda logo
£2.82
Showing 24 of 63 products

About Iceland: Showing 24 products available across UK supermarkets. Prices are updated regularly to ensure accuracy. Cross-store products show the cheapest available price.

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FAQs

Grocefully is a smart grocery shopping app that automatically compares prices across all major UK supermarkets (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and helps you buy from the cheapest stores. When you place an order, you authorise Grocefully to act as your purchasing agent — we place orders on your behalf at each supermarket, so you get the best prices without the hassle of managing multiple orders yourself.

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Our AI scans real-time prices from all supported supermarkets every time you shop. It finds exact matches or suitable alternatives for each item on your list, then automatically selects the cheapest option while considering delivery fees and minimum order requirements.

You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.

Grocefully shows you available delivery slots from each store and helps coordinate them. We optimize to get you the most convenient delivery times while maintaining the best prices.

Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.

We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.

Our users save up to 30% per shop. Even after the 5% service fee, you're still saving up to 25% on average. For a £100 shop, you could save up to £30 and pay £5 in fees, netting you up to £25 in savings!

The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.

Yes! Grocefully is completely free to download and use. You only pay the 5% service fee when you place an order. Browse, compare prices, and create shopping lists as much as you want without any charges.

No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.

If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.

Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.

If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.

Since you're purchasing directly from each supermarket (with Grocefully acting as your agent), refunds for grocery items are subject to each supermarket's policies. For issues with groceries, we'll coordinate with the relevant supermarket on your behalf. For our service fee, we offer a money-back guarantee if we didn't save you money.

Our customer support team is here to help resolve any issues. We'll coordinate with the relevant supermarket on your behalf to get the issue resolved as quickly as possible.

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