Iceland
Compare prices across 5 UK supermarkets

Sunbest 4 Pack Chocolate Brownie Fibre Bar (4x 24g)
£1.04/100g

Kellogg's Bluey Breakfast Cereal 350g
£1.07/100g

Kellogg's Coco Pops Cereal & Milk Snack Bars 6x20g
£1.13/100g

Oreo O's Cereal 350g
£1.14/100g

General Mills Reese's Puffs Cereal 326g
£1.23/100g

Kellogg's Krave Chocolate Hazelnut Stix Snack Bars 5x20.5g
£1.46/100g

Kellogg's Rice Krispies Breakfast Cereal Bars 4x20g
£1.56/100g

FUEL10K High Protein Chocolate Porridge Oat Cereal Pot 70g
£1.86/100g

FUEL10K High Protein Golden Syrup Porridge Oat Cereal Pot 70g
£1.86/100g

FUEL10K High Protein Salted Caramel Porridge Oat Cereal Pot 70g
£1.86/100g

Kellogg's Oaties Chocolate & Oat snack bars 4x40g
£4.12/100g

Kellogg's Oaties Honey & Oat snack bar 4x40g
£4.12/100g

Bliss Dark Choc & Raspberry Whip Bars 5 x 20g (100g)
£5.00/100g

Cadbury Brunch Oats Raisin Chocolate Cereal Bars, 4 Pack Multipack 112g (4 x 28g)
£5.36/100g

Fibre One 90 Calorie Triple Choc Cake Bars 4 x 25g (100g)
£6.00/100g

Sunbest 4 Pack Pastry Crisps Mixed Berry
£0.25/unit

Weetabix Cereal 12 Pack
£0.17/unit

Kellogg's Rice Krispies Multigrain Shapes 350g
£0.81/100g

Cadbury Brunch Choc Chip 5 x 28g (140g)
£0.84/100g

Cadbury Brunch Peanut Bars 5 x 28g (140g)
£0.84/100g

Malt O Meal Marshmallow Mateys
£0.88/100g

Quaker High in Protein Peanut Butter Porridge Sachets 8x43g
£1.09/100g

Quaker High in Protein Strawberries & Cream Porridge Sachets 8x42g
£1.12/100g
About Iceland: Showing 23 products available across UK supermarkets. Prices are updated regularly to ensure accuracy. Cross-store products show the cheapest available price.
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FAQs
Grocefully is a smart grocery shopping app that automatically compares prices across all major UK supermarkets (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and helps you buy from the cheapest stores. When you place an order, you authorise Grocefully to act as your purchasing agent — we place orders on your behalf at each supermarket, so you get the best prices without the hassle of managing multiple orders yourself.
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Our AI scans real-time prices from all supported supermarkets every time you shop. It finds exact matches or suitable alternatives for each item on your list, then automatically selects the cheapest option while considering delivery fees and minimum order requirements.
You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.
Grocefully shows you available delivery slots from each store and helps coordinate them. We optimize to get you the most convenient delivery times while maintaining the best prices.
Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.
We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.
Our users save up to 30% per shop. Even after the 5% service fee, you're still saving up to 25% on average. For a £100 shop, you could save up to £30 and pay £5 in fees, netting you up to £25 in savings!
The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.
Yes! Grocefully is completely free to download and use. You only pay the 5% service fee when you place an order. Browse, compare prices, and create shopping lists as much as you want without any charges.
No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.
If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.
Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.
If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.
Since you're purchasing directly from each supermarket (with Grocefully acting as your agent), refunds for grocery items are subject to each supermarket's policies. For issues with groceries, we'll coordinate with the relevant supermarket on your behalf. For our service fee, we offer a money-back guarantee if we didn't save you money.
Our customer support team is here to help resolve any issues. We'll coordinate with the relevant supermarket on your behalf to get the issue resolved as quickly as possible.
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