About Bakers
Bakers: The UK's Best-Selling Dry Dog Food Since 1991 Bakers has been keeping British dogs happy and healthy since 1991, growing to become the nation's favourite dry dog food brand. Part of the Nestlé Purina family, Bakers combines tender meaty chunks with wholesome grains to deliver nutrition dogs love and owners trust. At Grocefully, we help you compare Bakers prices across UK supermarkets, ensuring you find the best deals on these popular dog food products. A Heritage Beginning The Bakers story traces back far beyond the launch of modern dog food. In 1851, Edward Baker established a family flour business, building expertise in quality ingredients and nutritional understanding that would eventually translate into pet nutrition. Fast forward to 1991, and that heritage inspired Bakers Complete – a new approach to dry dog food. Edward Baker believed that dry dog food should be every bit as tasty as it is nutritious. This founding principle of combining genuine tastiness with complete nutrition has guided Bakers through three decades of feeding British dogs. The brand quickly found its audience. Dog owners appreciated food their pets actually wanted to eat, whilst the complete nutritional profile provided peace of mind. Bakers grew to become the top-selling dry dog food on the UK market – a position it maintains today. The Purina Connection Bakers operates under Nestlé Purina PetCare, one of the world's leading pet food companies. Nestlé formed this division in 2001 by combining their Friskies PetCare Company with Ralston Purina, which they acquired for $10.3 billion. Nestlé had strengthened its UK pet food presence through acquiring Spillers Pet Foods in 1998, adding brands like Winalot and Felix to their portfolio. Bakers became a flagship brand within this expanded operation. The Purina connection brings substantial resources to Bakers' development. A team of 350 nutrition experts – including food scientists, nutritionists, and veterinarians – supports the brand's formulation work. This expertise ensures Bakers products deliver genuine nutritional benefits alongside the tastiness dogs crave. Understanding Dog Nutrition Bakers approaches dog nutrition seriously, developing each formula with the required concentration of over 30 essential nutrients. These nutrients are prepared in forms that dogs can absorb and use effectively, making nutritional completeness meaningful rather than merely theoretical. Complete and balanced nutrition means dogs eating Bakers as directed receive everything they need for health and vitality. This eliminates guesswork for owners and ensures dogs get consistent nutrition regardless of their human's expertise in canine dietary requirements. The brand has evolved to exclude artificial colours, flavours, and preservatives from all diets. This commitment to cleaner formulations reflects contemporary owner preferences whilst maintaining the taste appeal that defines Bakers products. The Product Range Bakers offers comprehensive coverage across dog life stages and sizes, ensuring every canine can benefit from the brand's nutritional approach. Bakers Complete The core Bakers Complete range provides 100% complete and nutritionally balanced food for adult dogs. Each recipe delivers all daily nutritional needs through a combination of tender meaty chunks and wholesome grains. Beef with Vegetables and Chicken with Vegetables represent the flagship offerings, providing protein-rich nutrition with vegetable additions for variety and additional nutrients. These formulas suit most adult dogs, providing reliable daily nutrition at accessible prices. The recipes use selected natural ingredients, combining quality protein sources with grains that provide energy and fibre. This balanced approach supports healthy digestion, energy levels, and overall wellbeing. Bakers Superfoods The Superfoods range incorporates nutrient-dense ingredients supporting specific health benefits. These premium formulations include antioxidants supporting natural defences, helping dogs maintain health and vitality. Superfoods Adult Dry Dog Food in Chicken and Vegetables and Beef and Vegetables variants provides enhanced nutrition for adult dogs. The tasty recipes maintain Bakers' appeal whilst adding superfood benefits. Superfoods Puppy Dry Dog Food in Chicken with Vegetables delivers complete, balanced nutrition containing the specific nutrients growing puppies need. This formulation supports healthy development during the crucial early months. Superfoods Senior Dry Dog Food in Chicken and Vegetables addresses the changing nutritional needs of dogs above seven years. The formula helps maintain vitality in older dogs, supporting continued health and activity. Small Dog Food Small breed dogs have different nutritional requirements than larger breeds, and Bakers addresses these through dedicated Small Dog formulations. These recipes account for smaller kibble size, higher metabolic rates, and specific nutritional needs. The Small Dog range provides the complete nutrition small breeds require in formats they can comfortably eat and enjoy. This targeted approach ensures toy breeds and small dogs receive appropriate nutrition rather than simply scaled-down versions of adult formulas. Puppy Food Growing puppies need specific nutritional support, and Bakers Puppy formulas provide complete nutrition for healthy development. These recipes contain appropriate protein levels, calcium for bone development, and nutrients supporting brain and body growth. Puppy formulas ease the transition from mother's milk to solid food, with textures and sizes appropriate for developing teeth and digestive systems. Senior Dog Food Older dogs benefit from adjusted nutrition as their bodies change. Bakers Senior formulations account for reduced activity levels, changing digestive efficiency, and the nutritional support that helps maintain quality of life in later years. These recipes help senior dogs maintain healthy weight whilst providing nutrients supporting joint health, digestion, and cognitive function. Meaty Meals Bakers Meaty Meals offers alternative formats for variety or specific preferences. These products provide the same nutritional completeness in different textures that some dogs prefer. Treats and Rewards Beyond complete foods, Bakers produces treats including Meaty Cuts, Allsorts, and Whirlers. These tasty rewards help with training, bonding, and special moments without compromising overall nutrition when used appropriately. Meaty Cuts deliver tender, meaty textures dogs find irresistible. These treats make ideal rewards during training or for recognising good behaviour. Dog Rewards and other treat products provide variety for dogs and options for owners seeking ways to enrich their pets' lives beyond mealtimes. Bakers in UK Supermarkets Major UK supermarkets stock Bakers products extensively, making the nation's favourite dry dog food readily accessible. Tesco offers Bakers Adult Dry Dog Food in both Chicken and Veg and Beef and Veg in 12kg bags. Clubcard prices often represent significant savings – current deals show prices reduced from £32 to £25 with Clubcard. Various smaller sizes suit different household needs. Sainsbury's stocks the Bakers range including Adult Dry Dog Food Beef and Veg 12kg. Their pet food section carries multiple Bakers options across life stages and flavours. Asda carries Bakers Superfoods ranges including Chicken with Vegetables alongside standard Adult formulas. Their pricing often competes strongly, particularly on promotional offers. Pets at Home, the UK's largest pet retailer, stocks comprehensive Bakers ranges with fast delivery options. Their staff can advise on appropriate products for specific dogs. B&M and other discount retailers often stock Bakers at competitive prices, sometimes offering larger bag sizes like 14kg for bulk value. Understanding Dog Food Labels Navigating dog food choices benefits from understanding what labels communicate. Complete food means the product provides all nutrients a dog needs daily. Bakers Complete formulas deliver this promise, eliminating the need for supplementation. Protein sources matter for palatability and nutrition. Bakers uses beef and chicken as primary proteins, providing amino acids dogs need for muscle maintenance and bodily functions. The presence of grains in Bakers formulas provides carbohydrates for energy and fibre for digestive health. While grain-free options suit some dogs, many thrive on balanced formulas including wholesome grains. Feeding Guidelines Bakers packaging provides feeding guidelines based on dog weight and activity level. Following these recommendations helps maintain healthy weight and ensures dogs receive appropriate nutrition. Portion control matters significantly for dog health. Overfeeding, even quality food, contributes to obesity with associated health problems. The recommended amounts balance nutrition with caloric needs. Fresh water should always accompany dry food. Bakers Complete, like all dry dog food, works best when dogs have constant access to clean drinking water. Transitioning between foods requires gradual introduction over 7-10 days, mixing increasing proportions of new food with decreasing amounts of the old. This approach minimises digestive upset during dietary changes. Value and Accessibility Bakers positions itself as quality dog food at accessible prices. The brand delivers genuine nutritional value without premium pricing that places proper nutrition beyond reach. This accessibility matters. Every dog deserves good nutrition, regardless of their family's budget constraints. Bakers makes complete, balanced nutrition achievable for households across economic circumstances. Comparing prices across supermarkets optimises value further. Different retailers price identically products differently, and promotional periods create savings opportunities. Grocefully helps identify current best prices across UK supermarkets. Bulk buying larger bags typically reduces cost per kilogram for households with single dogs eating appropriate portions over time, or multi-dog households consuming food before freshness diminishes. Storage and Freshness Proper storage maintains food quality and nutritional integrity. Keep Bakers products in cool, dry conditions, ideally in the original packaging or airtight containers. Opened bags should be consumed within reasonable timeframes – larger bags suit multi-dog households or larger breeds consuming food quickly, whilst smaller bags better serve households where consumption takes longer. Avoid storage in humid conditions or direct sunlight, which can degrade nutritional content and palatability. The British Dog Food Market The UK pet food market reflects the nation's love of dogs. With millions of canine companions in British homes, quality nutrition represents significant spending for many households. Bakers' position as market leader reflects successful combination of taste, nutrition, and value. Dogs enjoying their food means less waste and happier mealtimes, whilst nutritional completeness supports health and vitality. The brand's evolution – adding Superfoods ranges, removing artificial additives, developing life-stage-specific formulas – demonstrates ongoing commitment to meeting both dog and owner needs. Conclusion From Edward Baker's 1851 flour business to today's comprehensive pet nutrition range, Bakers has served British dogs for over three decades since launching in 1991. The brand's position as the UK's best-selling dry dog food reflects successful delivery of tasty, nutritious food at accessible prices. Whether feeding puppies needing developmental support, adults maintaining health and activity, or seniors requiring adjusted nutrition, Bakers provides appropriate options backed by Purina's nutritional expertise. Compare Bakers prices across UK supermarkets through Grocefully and discover how to feed your dog well without overspending. Quality nutrition should be achievable for every British dog – Bakers makes that possible.