About Felix
Felix stands as one of the United Kingdom's most beloved cat food brands, owned by Nestlé Purina PetCare and recognised by more than a third of British cat owners as their feline's food of choice. The iconic black and white Felix cat mascot, introduced in 1989, has become synonymous with quality cat nutrition in UK households. By 1996, Felix had overtaken Whiskas to become the brand leader in the UK cat food market, demonstrating the trust British pet owners place in this established brand. The Felix brand has a fascinating ownership history that traces back to its original launch in Holland by Ralston Purina. The brand was acquired by Quaker in 1982, which helped Felix flourish into the household name it is today. Quaker sold Felix to Spillers (owned by Dalgety plc) alongside its entire European pet food division in 1995. Just two years later in 1997, Nestlé acquired the brand, and following Nestlé's takeover of Ralston-Purina in 2002, Felix products were branded under the Purina umbrella. Today, Felix operates under Nestlé Purina PetCare, benefiting from the global resources and research capabilities of one of the world's largest pet care companies. The Felix product range offers comprehensive nutrition for cats at every life stage. The As Good As It Looks range provides juicy chunks in exquisite jelly, offering complete nutrition across numerous tasty flavour varieties. Felix Sensations features tender meat or fish in fine jelly, available in convenient pouches with variants including Sauce Surprise, Crunchy Crumbles, and Extras. The Tasty Shreds range offers complete wet food enriched with omega fatty acids, vitamins and nutrients, presenting shredded meat or fish in smooth gravy. Felix Original delivers top-quality ingredients in tasty jelly with an ideal balance of nutrients. Beyond wet food pouches, Felix offers an extensive treats selection to reward and delight cats. Felix cat treats come in delicious flavour combinations, fun textures, and playful shapes. Popular treat ranges include Play Tubes for interactive feeding, Crispies for crunchy satisfaction, Party Mix for variety, and Goody Bags for irresistible snacking. These treats complement the main meal ranges, providing pet owners with options for training rewards, bonding moments, and special occasions. Felix caters to cats at every life stage with specially formulated recipes. Kitten food provides the essential nutrients young cats need for healthy development. Adult cat food delivers complete nutrition for everyday vitality. Senior cat formulas address the changing nutritional requirements of older felines. Wet cat food is available in multiple formats including pouches, tins, portion packs, and broths, with textures ranging from chunks in jelly to soups and shreds. For convenience, Felix offers Pick 'n' Mix cat food bundles where pet owners can build a customised box of 120 tasty pouches delivered directly to their door. This subscription-style service ensures cat owners never run out of their pet's favourite flavours while offering cost savings on bulk purchases. Felix products are widely available across UK supermarkets including Tesco, Sainsbury's, Asda, and Morrisons, as well as pet specialists like Pets at Home, Jollyes, and Viovet. Budget retailers including B&M and The Range stock Felix products at competitive prices. For UK cat owners seeking trusted, complete nutrition from a brand with over three decades of heritage, Felix delivers consistent quality backed by Nestlé Purina's pet care expertise. Using Grocefully to compare Felix prices across retailers ensures you find the best deals on your cat's favourite food.