About Oral B
Oral-B stands as the worldwide leader in the over five billion dollar brushing market, with electric toothbrushes, manual toothbrushes, toothpaste, and oral care accessories available in 150-170 countries. As a Procter & Gamble brand, Oral-B combines decades of dental research with innovative technology to deliver what they claim is superior oral health performance, making it the number one dentist-recommended toothbrush brand globally. The Oral-B story began in 1950 when Robert W. Hutson, a California periodontist, patented a revolutionary toothbrush design featuring thin, round-ended nylon filaments that were gentle on gums yet effective for cleaning. The company name derives from "Oral Brush" with the B standing for "brush." Oral-B became part of the Gillette group in 1984, which also owned Braun. This collaboration led to the first Oral-B electric toothbrush powered by Braun in 1987. When Procter & Gamble acquired Gillette in 2005 for $57 billion, Oral-B joined the P&G family alongside Braun, Duracell, and other major brands. The Oral-B electric toothbrush range spans multiple price points and technologies. The flagship iO Series represents the brand's most advanced technology with revolutionary micro-vibrating bristle technology, AI-powered guidance, and personalised cleaning feedback. The iO range includes models from iO2 (entry-level) through iO10 (premium). The Pro series offers excellent performance at mid-range prices, while the Vitality range provides budget-friendly electric brushing. Manual toothbrush options include CrossAction, 3D White, and Precision Clean. All electric toothbrushes feature the signature dentist-inspired round brush head. Oral-B toothpaste is expertly formulated with dentists to meet various oral care needs. The Pro-Expert range contains stannous fluoride, clinically proven to protect all the areas dentists check most, including teeth, gums, enamel, sensitivity, plaque, and fresh breath. The Gum & Enamel Repair range makes teeth three times stronger against enamel erosion compared to ordinary toothpaste. Additional ranges address whitening, sensitivity, and comprehensive protection. The complete Oral-B oral care range includes replacement brush heads for all electric toothbrush models, dental floss including the Glide range, and mouthwash. The brand offers bundle deals combining toothbrushes, heads, toothpaste, and mouthwash for complete oral care routines. Oral-B products are widely available across UK retailers with significant price variation and frequent promotions. The iO2 has an RRP of £100 but regularly drops to £35-£50 at Amazon and Boots. The iO3 typically retails £60-£80 with sales bringing it to £50. The premium iO10 has an RRP of £830 but can be found heavily discounted. Toothpaste and replacement heads are stocked at all major supermarkets, pharmacies, and online retailers. For UK consumers seeking dentist-recommended oral care backed by over 70 years of innovation, Oral-B offers solutions from budget Vitality brushes to premium iO technology. Using Grocefully to compare Oral-B prices across retailers ensures you find the best deals on these oral care essentials.