About Simple
Simple stands as Britain's most trusted sensitive skincare brand, pioneering gentle formulations since 1960. Built on the philosophy that the best skincare is kind, Simple has spent over six decades proving that effective cleansing and moisturising doesn't require harsh chemicals, artificial perfumes, or dyes. For millions of UK consumers with sensitive or reactive skin, Simple represents the reliable choice that won't cause irritation or discomfort. The Simple story begins in 1960 when the brand was founded in the United Kingdom with a revolutionary premise: create skincare products that contain no unnecessary ingredients that could irritate sensitive skin. At a time when cosmetics and skincare products were laden with artificial perfumes, colours, and harsh chemicals, Simple took a different path. The brand's founding philosophy - that what you leave out is as important as what you put in - established Simple as a pioneer in sensitive skincare. Simple's ownership has evolved through corporate acquisitions. Alberto-Culver, the American personal care company, acquired Simple, recognising the brand's strength in the sensitive skincare segment. In 2010, Unilever acquired Alberto-Culver for approximately $3.7 billion, bringing Simple into one of the world's largest consumer goods portfolios. Under Unilever's stewardship, Simple has expanded globally whilst maintaining its core commitment to gentle, effective skincare. The brand benefits from Unilever's research and development capabilities whilst preserving the sensitive skin expertise built over decades. The Simple product philosophy centres on transparency and minimalism. Every Simple product avoids artificial perfumes and dyes, known skin irritants, and harsh chemicals. Products contain purified water and skin-loving ingredients that cleanse and nourish without stripping the skin's natural protective barrier. Dermatologists have approved Simple products, and the brand conducts rigorous testing to ensure gentle formulations suit even the most sensitive skin types. The Kind to Skin range represents Simple's core offering. Facial cleansers include the Refreshing Facial Wash Gel, a bestseller that removes makeup and impurities without drying skin. Micellar Water provides no-rinse cleansing using micelle technology to attract and lift away dirt and makeup. Cleansing wipes offer convenient cleansing for busy lifestyles or travel. Moisturisers provide lightweight hydration without heaviness or greasiness. Beyond cleansing, Simple offers comprehensive skincare routines. Eye makeup removers address the delicate eye area with extra-gentle formulations. Toners refresh and prepare skin for moisturiser. Day and night creams provide 24-hour hydration options. Facial oils deliver intensive nourishment. The range enables complete skincare routines using consistently gentle products. Simple has expanded into specific skincare concerns whilst maintaining gentle credentials. Clear Skin addresses oiliness and blemishes without harsh treatments. Regeneration targets signs of ageing with gentle formulations suitable for sensitive mature skin. These extensions demonstrate that Simple's gentle philosophy can address diverse skincare needs beyond basic cleansing and moisturising. The brand's environmental credentials have developed alongside its ethical skincare positioning. Simple has committed to sustainability initiatives including recyclable packaging and responsible ingredient sourcing. Paraben-free formulations align with consumer preferences for cleaner beauty products. Simple products are ubiquitous across UK retailers. Every major supermarket - Tesco, Sainsbury's, Asda, Morrisons, and Waitrose - stocks comprehensive Simple ranges. Pharmacy chains Boots and Superdrug offer extensive selections with frequent promotions. Discount retailers like Home Bargains and Poundland provide budget-conscious access to popular lines. Online retailers ensure convenient home delivery for the full product range. When comparing Simple to competitors, the brand occupies a unique position. Against premium sensitive skincare like Avène or La Roche-Posay, Simple offers similar gentle philosophy at significantly lower prices. Against general mass-market skincare like Nivea or Olay, Simple provides superior credentials for sensitive skin specifically. The combination of accessibility, affordability, and genuine sensitivity focus has earned Simple devoted customers who trust no other brand for their delicate skin. For UK consumers seeking skincare that treats sensitive skin with care it deserves, Simple delivers proven gentle formulations at accessible prices. Whether you're managing reactive skin, seeking fragrance-free options, or simply preferring minimal-ingredient skincare, Simple offers trusted solutions developed over more than sixty years. Using Grocefully to compare Simple prices across UK retailers ensures you find the best deals on these gentle skincare essentials.