About Smirnoff
Smirnoff is the world's best-selling premium vodka brand, established in 1864 and now owned by British drinks giant Diageo. Enjoyed in almost 130 countries worldwide, Smirnoff is produced using a unique process involving three distillations and ten stages of filtration for exceptional smoothness. Product Range: • Smirnoff No.21 Red Label - The iconic original vodka (37.5% ABV) • Smirnoff Raspberry Crush - The biggest flavoured spirit launch in UK in recent years • Smirnoff Miami Peach - New 2025 launch (35% ABV) • Smirnoff Mango & Passionfruit Twist - Tropical flavoured vodka • Smirnoff Lime - Citrus flavoured option • Smirnoff Vanilla - Smooth vanilla infused vodka • Ready-to-Drink (RTD) - Pre-mixed vodka drinks in cans UK Market Performance: Smirnoff maintains nearly £600 million in UK off-trade sales, making it one of Britain's most purchased spirits. The brand has driven growth in the flavoured spirits category with launches like Raspberry Crush becoming category leaders. Quality Process: Smirnoff's distinctive smooth character comes from triple distillation and a rigorous ten-stage filtration process. This removes impurities while creating the clean, crisp taste that makes it ideal for cocktails and mixed drinks. Recent Innovations (2025): The Miami Peach vodka flavour launched March 2025 as both a 700ml spirit bottle (£19 RRP) and ready-to-drink 250ml cans mixed with lemonade (£2.29 RRP). These innovations target younger consumers and the growing RTD market. Sustainability: Diageo is trialling the Everpour circular keg and dispense system with Smirnoff, claiming 50%+ carbon emission reduction per litre of vodka - demonstrating commitment to environmental responsibility. Grocefully helps you compare Smirnoff prices across UK supermarkets including Tesco, Sainsbury's, Asda, Morrisons, and more.


