Iceland
Browse Categories

Ambrosia Ready to Eat Porridge Oat Cereal Pot Apple & Blueberry Layer 210g
£0.07/100g

Kellogg's Krave Chocolate Hazelnut Breakfast Cereal 750g
£0.09/100g

Kellogg's Honey Loops Breakfast Cereal 330g
£0.12/100g

Ambrosia Ready to Eat Porridge Oat Cereal Pot Golden Syrup 210g
£0.12/100g

Nestlé Shreddies Original Cereal 630g
£0.13/100g

Alpen No Added Sugar Muesli 550g
£0.14/100g

Alpen Original Muesli 550g
£0.14/100g

Kellogg's Coco Pops Chocolate Breakfast Cereal 650g
£0.14/100g

Kellogg's Crunchy Nut 460g
£0.15/100g

Quaker Oat So Simple Golden Syrup Big Pack Porridge Sachets 20x36g
£0.16/100g

FUEL10K Chocolate Protein Porridge Sachets Oat Cereal Sachets 10x36g
£0.20/100g

FUEL10K Golden Syrup Protein Porridge Oat Cereal Sachets 10x36g
£0.23/100g

Kellogg's All-Bran Original Breakfast Cereal 500g
£0.50/100g

Kellogg's Oaties Choco Crunch Breakfast Cereal 500g
£0.50/100g

Weetabix with Chocolate 24
£0.53/100g

Kellogg's Fruit 'n Fibre Breakfast Cereal 500g
£0.55/100g

Kellogg's Frosties Breakfast Cereal 750g
£0.57/100g

Go Ahead Forest Fruit Crispy Fruit Slices Snack Bars Multipack 4 x 43.6g, 174.4g
£0.57/100g

Weetabix Marvel Chocolate Stars 500g
£0.60/100g

Kellogg's Honey Pops Breakfast Cereal 330g
£0.61/100g

Ambrosia Ready to Eat Porridge Oat Cereal Pot Raspberry Layer 210g
£0.62/100g

Kellogg's Rice Krispies Breakfast Cereal 660g
£0.64/100g

Kellogg's Frosties Breakfast Cereal 470g
£0.74/100g

Weetabix Banana Flavour 24
£1.08/100g
About Iceland: Showing 24 products available across UK supermarkets. Prices are updated regularly to ensure accuracy. Cross-store products show the cheapest available price.
Help us improve
What can we do to improve our website and services?
Your feedback helps us build a better experience
FAQs
Our AI scans real-time prices from all supported supermarkets every time you shop. It finds exact matches or suitable alternatives for each item on your list, then automatically selects the cheapest option while considering delivery fees and minimum order requirements.
You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.
Grocefully shows you available delivery slots from each store and helps coordinate them. We optimize to get you the most convenient delivery times while maintaining the best prices.
Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.
We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.
Our users save an average of 25-30% per shop. Even after the 5% service fee, you're still saving 20-25% on average. For a £100 shop, you'd save £25-30 and pay £5 in fees, netting you £20-25 in savings!
The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.
Yes! Grocefully is completely free to download and use. You only pay the 5% service fee when you place an order. Browse, compare prices, and create shopping lists as much as you want without any charges.
No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.
If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.
Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.
If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.
Refunds are processed according to each supermarket's policy. If you're not satisfied with your savings, contact our support team - we offer a money-back guarantee on our service fee.
Our customer support team is here to help resolve any issues. We work directly with the supermarkets to ensure quick resolution of any problems.
Ready to save on Iceland products?
Join thousands of UK families who compare prices across all supermarkets to find the best deals